FEARLESS FASHION Rudi Gernreich by Carol Kaufman Segal
Rudolf “Rudi”
Gerngreich was born in Vienna, Austria in 1922, an only child of Jewish parents. His father committed suicide when he was 8 years
old. After Nazi German annexed Austria
in 1938, his mother escaped with Rudy to the United States, settling in Los
Angeles. What miraculous forethought!
From 1942
to 1948 he became a dancer and costume designer for the Lester Horton Modern
Dance Troupe. He later became a designer
for a Los Angeles boutique, and by 1960, he formed Rudi Gernreich, Inc. while
still designing swimsuits for other clothing manufacturers.
Gernreich was
an exceptionally remarkable designer who as you will see and learn from the comprehensive
exhibition on view at the Skirball Cultural Center in Los Angeles. He believed in not hiding the body and invented
the “monkini,” the topless bathing suit.
His idea was that the body should not be hidden and should be free. He believed one should feel free in their clothing
and designed swimsuits without built-in bras.
His clothes were designed to follow the natural form of a woman’s body, while
at the same time, they were comfortable and stylish.
As you will
see as you wander through the exhibition, Gerngreich was ahead of his time in
the fashion industry. You may even feel that
the styles that you see look to be more comfortable that what we find today.
Take your time, browse around and learn about this remarkable man who was ahead
of his time in the fashion world.
Unfortunately, Gerngreich died I 985 at the age of 62.
Fearless Fashion Rudi Gernreich remains
on view at the Skirball Cultural Center, 2701 N. Sepulveda Blvd., Los Angeles,
through September 1, 2019. For further
information, go online at www.skirball.org, or call (310) 440-4500.
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